About

We are former Amazonians with experience across retail, marketplace, customer service and advertising. We’ve used this experience to build our Digital Pedigree framework.

Founded by Jason Ross, a 15-year veteran of the ecommerce industry. Jason worked with hundreds of brands that struggled to navigate Amazon. This experience led Jason to discover that anyone can excel in the

digital environment if they are smart, curious, and willing to practice. Age is not a barrier to proficiency, confidence, and success.

Digital Pedigree’s mission is to teach this transformative framework making Amazon Acumen available to anyone who is ready to take action and learn.

We are former Amazonians with experience across retail, marketplace, customer service and advertising. We’ve used this experience to build our Digital Pedigree framework.

Founded by Jason Ross, a 15-year veteran of the ecommerce industry. Jason worked with hundreds of brands that struggled to navigate Amazon. This experience led Jason to discover that anyone can excel in the digital environment if they are smart, curious, and willing to practice. Age is not a barrier to proficiency, confidence, and success.

Digital Pedigree’s mission is to teach this transformative framework making Amazon Acumen available to anyone who is ready to take action and learn.

How can we help?

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1:1 Coaching

 

Build the digital muscles necessary to thrive in today’s business environment.

Workshops

 

On-site training to help your team develop and thrive in a digital-first environment.

Private Bookings

 

Unlock the digital potential in your audience with podcast, panel or event appearances.

Meet our Founder

About 2 weeks before Black Friday 2006, I joined Amazon retail. I knew almost nothing about retail, and even less about eCommerce. Prior to Amazon I was a news editor.

I struggled to navigate Amazon at first. Schadenfreude describes the group dynamic, with emotions flaring high. A common response to a personal request for help was a blunt, unapologetic, “did you check the wiki”? On most days I felt incapable — it seemed I had missed the instruction manual.

Those negative, sometimes debilitating emotions faded with time, replaced by confidence and productivity. Earning proficiency in Amazon’s myriad business metrics and toolsets played a key role in my progress. More importantly, I adopted a “digital-first” mindset.

I didn’t fully grasp the power of the mindset until after I left Amazon. In recent years, while engaging with hundreds of Amazon vendors and sellers, I’ve discovered this philosophical approach has not penetrated most organizations.

Digital Pedigree’s mission is to help you view your ecommerce business through the right lens. If you’re ready to take action, we want to help. Schedule an informational to gain access to our transformative 4-part framework. You will learn how to build your Amazon Acumen, and get on a path to knowing Amazon like an insider.

 

Sincerely,
Jason Ross
Digital Pedigree Founder & CEO