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TikTok Promotion for “Dream on Me” Coast Stroller Rider

Digital Pedigree recommended Dream on Me promote its Coast Stroller Rider on TikTok to overcome the challenge gaining traction organically and through Amazon ads. DOM aimed to find incremental new customers by leveraging TikTok’s vast user base and engagement potential, without lowering price below $95.

CHALLENGES

1

Lack of Organic Traction

2

Ineffective Amazon Advertising

3

Need for Detail Page Optimization

4

Customer Base Expansion

Strategy

Digital Pedigree devised a strategic plan to showcase the Dream on Me Coast Stroller Rider effectively on TikTok, addressing the product’s previous struggles to generate sufficient traffic with Amazon ads:

  • Detail Page Quality: Digital Pedigree helped Dream on Me upgrade the Coast Stroller product detail page (PDP), enhancing the editorial and image content to drive engagement. The goal was to quickly enhance the PDP with more relevant keywords and in-use product imagery, therefore increasing the chances of conversion.
  • Creative Concept: We developed compelling and visually appealing ads highlighting the unique features and benefits. The goal was to capture the attention of the target audience, create a buzz around the product, and link shoppers to a great detail page on Amazon.
  • Influencer Collaboration: To overcome the lack of organic traction, we partnered with TikTok influencers who had a strong following in the parenting and baby care niche. The influencers incorporated the Coast Stroller Rider seamlessly into their content, sharing their positive experiences and recommendations.
  • Targeted Advertising: Digital Pedigree utilized TikTok’s advanced targeting capabilities to reach specific demographics and interests closely aligned with Dream on Me’s target audience. By focusing on relevant audiences, the agency aimed to increase the chances of finding new customers.

The campaign was executed over a week-long period, during which we closely monitored the performance of the ads, looking not only at the ads themselves, but also at Amazon traffic. The promotional content was delivered to the target audience through influencer content and strategic ad placements on TikTok.

Results

The TikTok campaign for the Dream on Me Coast Stroller Rider yielded exceptional results, surpassing expectations:

  • Traffic Growth: The campaign generated a remarkable 400% increase in traffic to the product page. The engaging ads and influencer collaborations effectively captured the attention of TikTok users, driving them to explore the Coast Stroller Rider further.
  • Sales Growth: The strategic TikTok campaign led to an impressive 350% sales growth in the 1-week campaign period. The combination of positive influencer endorsements, targeted advertising, and PDP upgrades successfully motivated more shoppers to visit the Amazon PDP and purchase the stroller.
  • Incremental Customer Acquisition: The TikTok promotion significantly expanded Dream on Me’s customer base by attracting new customers who were previously untapped. About 90% of orders during the week were attributed to uniques…

Conclusion

The TikTok campaign for the Dream on Me Coast Stroller Rider proved to be a game-changer, overcoming previous struggles with organic traction and Amazon ads. The strategic approach of leveraging TikTok’s user base, engaging content, and influencer collaborations resulted in significant growth in both traffic and sales. The campaign’s ability to find incremental new customers showcased the untapped potential of TikTok as a marketing platform. Digital Pedigree’s expertise in executing successful TikTok campaigns and overcoming marketing challenges led to the campaign’s resounding success.

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